Free tools
Ad Budget Calculator
Disclaimer: This tool provides estimated advertising budgets based on user inputs and industry benchmarks. Actual costs may vary due to factors like audience targeting, ad placement, and bidding competition. Use these estimates as a guide and consult with advertising professionals for precise budget planning.
How is the ad budget calculated?
The budget is estimated using the formula:
Total Budget = (Desired Reach / 1,000) × CPM
Daily Budget = Total Budget / Campaign Duration
CPM (Cost Per 1,000 Impressions) varies by industry and platform.
What is CPM, and why does it matter?
CPM stands for Cost Per 1,000 Impressions—the amount you pay for 1,000 views of your ad. A lower CPM means you can reach more people for the same budget.
How can I lower my ad costs while maintaining effectiveness?
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Use precise audience targeting to reach the right users.
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Optimize ad creatives to improve engagement.
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A/B test different ads to find what works best.
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Focus on high-performing platforms based on your industry.
How long should my ad campaign run?
The ideal duration depends on your goals. Short-term campaigns (7–14 days) work well for promotions, while longer campaigns (30+ days) are better for brand awareness.
Does this calculator work for all advertising platforms?
Yes! It applies to Google Ads, Facebook, Instagram, LinkedIn, and other paid advertising platforms that use CPM-based pricing.
Why is my estimated budget different from actual costs?
Market conditions, competition, and ad performance affect costs. This tool provides an estimate, but real costs can fluctuate based on bidding competition and audience demand.