Can You Make Money on TikTok in Canada?

TikTok has evolved from a platform for dance trends and viral memes into a legitimate income stream for creators worldwide—including those in Canada. But making money on TikTok isn’t just about posting videos—it takes strategy, consistency, and a deep understanding of monetization methods. The good news? There are multiple ways to earn, from brand deals to affiliate marketing and creator funds. Let’s break down how Canadians are turning TikTok into a profitable platform.

Want to explore more ways to monetize? See how Canadians are making money on YouTube or Instagram. If you’re building a personal brand, check out how to become a micro-influencer or land Instagram brand deals.

👉 Want a complete guide? Dive deeper with our TikTok Monetization Mastery for Canadians—it’s free!

TikTok Creator Fund & TikTok Shop in Canada

As of 2025, both the TikTok Creator Fund and TikTok Shop are not available in Canada. However, Canadian creators can still monetize their content through alternative methods like brand sponsorships, affiliate marketing, and TikTok LIVE gifts.

TikTok Creator Fund & Creativity Program Beta (Not Available in Canada)

The TikTok Creator Fund was officially discontinued and replaced with the Creativity Program Beta, which is still not accessible to Canadian creators. The program is currently limited to countries like the U.S. and the U.K.

📌 Eligibility for the Creativity Program Beta (if available in a country):

• 18+ years old

• At least 10,000 followers

• 100,000+ video views in the last 30 days

• Must live in an eligible country

Since Canadian TikTokers cannot access this program, the best monetization strategies include:

✔ Brand sponsorships & paid collaborations

✔ Affiliate marketing with Canadian brands

✔ Selling products on third-party platforms like Shopify

✔ TikTok LIVE gifts & Diamonds

TikTok Shop (Not Yet Available in Canada)

The TikTok Shop, which allows creators to sell products directly within the app, is currently not launched in Canada. It is available in select markets like the U.S., U.K., and some Asian countries.

🚨 Alternative for Canadian Sellers:

✔ Use Shopify and link products in your TikTok bio

✔ Leverage Instagram Shopping & external e-commerce stores

✔ Run TikTok ads to drive traffic to an external store

💡 Key Takeaway: Canadian TikTok creators cannot access TikTok’s direct monetization programs, but alternative revenue streams like brand deals, affiliate marketing, and third-party e-commerce still provide strong earning potential.

Brand Sponsorships and Paid Collaborations

Brand sponsorships are one of the most reliable and lucrative ways for Canadian TikTok creators to earn money. Companies are actively looking for Canadian influencers to promote their products and services in a way that resonates with their audience. Unlike traditional advertising, brands value authentic, creative content that seamlessly integrates their offerings.

How Brand Sponsorships Work:

• Product Promotions: Brands may send you free products to feature in your TikTok videos in exchange for exposure. These are usually smaller deals but can lead to bigger, paid partnerships.

• Paid Collaborations: As your following grows, brands may offer you paid partnerships. These deals can range from a few hundred dollars to several thousand per post, depending on your audience size and engagement rates.

• Influencer Marketplaces: Many Canadian influencers join platforms like TikTok’s Creator Marketplace, which connects brands with creators for sponsorship opportunities.

How to Attract Sponsorships in Canada:

• Niche Down: Canadian brands prefer working with influencers in specific niches, such as beauty, fitness, gaming, fashion, and tech. The more specialized your content, the more valuable you are.

• Engagement Matters: Follower count alone isn’t enough—brands want influencers with high engagement rates (likes, comments, and shares).

• Pitch to Brands Directly: Don't wait for sponsorships to come to you. Reach out to Canadian companies and offer creative campaign ideas that align with their target market.

• Leverage Canadian Influencer Platforms: Marketplaces like #paid, Shopify Collabs, and TikTok Creator Marketplace connect Canadian creators with brands actively seeking influencers.

A creator with around 100,000 followers can expect to earn between $500 and $2,000 per post depending on their niche and engagement. For influencers with millions of followers, the rates are considerably higher, with some commanding tens of thousands of dollars per post.

If you're growing your personal brand, explore how to become a micro-influencer.

TikTok LIVE gifts & Diamonds: Turning Virtual Gifts into Real Money

Going LIVE on TikTok in Canada is one of the fastest ways to start earning real money. Unlike pre-recorded videos, LIVE sessions encourage real-time engagement, and viewers show their support by sending virtual gifts, which can be redeemed for cash.

How Live Gifting Works:

• Eligibility: You need at least 1,000 followers to start live streaming on TikTok.

• Interaction: During a live stream, viewers can send gifts as a way of showing appreciation for your content.

• Earnings: The virtual gifts are converted into “diamonds,” which TikTok allows creators to redeem for real currency. The value of these gifts can vary, but creators often receive a small percentage of what viewers spend on gifts.

While live gifting may not generate huge sums of money right away, for creators who frequently interact with their audience, this feature can supplement other income streams. The more engaged your audience, the more likely they are to send gifts.

How to Maximize Live Gifting in Canada:

• Plan Interactive LIVE Streams: Viewers are more likely to send gifts when creators are actively engaging. Q&A sessions, behind-the-scenes content, tutorials, or gaming sessions tend to perform well.

• Encourage Gifting with Challenges & Goals: Many TikTokers set real-time challenges during their stream (e.g., “If I get 10 Roses, I’ll do a dance challenge”). This keeps the audience engaged and increases gift earnings.

• Go LIVE When Your Audience is Most Active: Peak hours in Canada (based on time zones) are 7-10 PM EST on weekdays and weekend afternoons.

• Use LIVE Match Battles: Competing against other TikTokers in LIVE match battles can increase your earnings, as viewers send gifts to help their favorite creator win.

Unlocking More Revenue Streams

Making money on TikTok is just the beginning. To maximize your earnings, consider diversifying your income across multiple platforms. If you're building a personal brand, check out how Canadians make money on YouTube to expand your audience. Looking to secure brand deals? Learn how to land Instagram brand partnerships and turn your influence into steady revenue.

For those who prefer passive income, affiliate marketing in Canada is another great option to monetize your content effortlessly. Whether you’re just starting or scaling your TikTok presence, these strategies can help you build a sustainable income.

Affiliate Marketing: Earning Commissions Through Product Sales

Affiliate marketing is a low-risk, high-reward way for Canadian TikTok creators to monetize their content without needing to sell their own products. Instead, you promote products from Canadian and global brands and earn a commission for each sale made through your affiliate link.

How Affiliate Marketing Works in Canada:

1️⃣ Join Canadian-Friendly Affiliate Programs: Many companies offer affiliate programs that Canadian TikTokers can join, including:

• Amazon Associates Canada – Earn up to 10% commission on products sold through your link.

• Best Buy Canada Affiliate Program – Promote electronics and earn a cut of each sale.

• Lululemon Affiliate Program – Ideal for fitness or fashion influencers.

• Rakuten Canada – Share cashback offers and earn commissions.

• Shopify Affiliate Program – Earn money by promoting Shopify store subscriptions.

  
  

2️⃣ Promote Products Creatively: Instead of just posting links, use engaging TikTok videos like:

• Unboxing & first impressions

• Tutorials on how to use the product

• Before-and-after transformations

• Reviews and recommendations

• "Amazon finds" or "Must-have gadgets" series

3️⃣ Earn Commissions on Every Sale: When followers click on your affiliate link (in your TikTok bio or shopping section) and make a purchase, you earn a percentage of the sale.

How Much Can You Earn?

Earnings depend on commission rates and how engaged your audience is. Affiliate commissions can range from 2% to 50%, depending on the program.

💡 Example: A fitness influencer in Vancouver promotes adjustable dumbbells and resistance bands through Amazon Associates Canada. By creating workout tutorial videos, they generate $800 - $5,000 per month in affiliate commissions.

Tips for Maximizing Affiliate Sales in Canada:

✔ Only promote products you genuinely like – Your audience trusts your recommendations.

✔ Use TikTok Shopping features – If enabled in Canada, this allows direct product tagging in videos.

✔ Offer exclusive discounts – Some brands provide influencers with custom discount codes, increasing conversions.

✔ Post consistently – More videos mean more chances for affiliate sales.

Affiliate marketing is one of the easiest ways for Canadian TikTok creators to earn passive income, and with the right strategy, commissions can become a major revenue stream. For more income ideas, check out our guide on affiliate marketing in Canada.

4. Selling Your Own Products: E-commerce and Beyond

For entrepreneurs, small businesses, and content creators, TikTok offers a powerful way to sell products and reach new customers. Whether you’re offering physical goods like clothing, handmade crafts, or beauty products, or digital products such as e-books, online courses, and printables, TikTok’s organic reach and viral potential can help drive sales quickly.

While TikTok Shop is not yet available in Canada, creators can still leverage external e-commerce platforms like Shopify, Etsy, WooCommerce, and Amazon Canada to direct followers to their products. Many Canadian businesses use bio links and TikTok ads to drive traffic to their stores successfully.

Best Practices for Selling on TikTok in Canada

📹 Product Demos & Tutorials

• Show your product in action with engaging, short-form videos.

• Example: A Toronto-based skincare brand showcases before-and-after results and how to use their serums, leading to a 200% increase in sales.

  
  

🔥 Use Trending Sounds & Challenges

• TikTok’s algorithm favors trending content, so incorporating popular sounds, hashtags, and challenges helps boost visibility.

• Example: A handmade jewelry seller in Vancouver joins a #SmallBusinessChallenge and gets 50,000+ views overnight, resulting in a spike in Etsy orders.

🔗 Leverage External Links & TikTok Ads

• Since TikTok Shop isn’t available in Canada yet, use Linktree, Beacons, or Shopify bio links to direct users to your store.

• Run TikTok Ads targeting Canadian shoppers to drive traffic to your website.

📦 Behind-the-Scenes & Packaging Videos

• Show the process of making, packaging, or fulfilling orders to create an authentic connection with your audience.

• Example: A Montreal-based candle company posts "packing an order with me" videos, resulting in a 150% boost in sales.

  
  

Examples

💡 Example #1: A Calgary-based streetwear brand might use TikTok to showcase their limited-edition hoodie drops, driving demand and selling out within hours.

💡 Example #2: A fitness coach in Ottawa might sell custom workout plans as digital downloads, earning $5,000+ per month through TikTok traffic.

💡 Example #3: A baker in Edmonton might post viral cake-decorating videos, leading to local and national orders via their Shopify store.

Upgrade Your Virtual Events with the Right Gear

A well-equipped setup can make all the difference in creating high-quality, engaging virtual events. Whether you're hosting TikTok LIVEs, webinars, or interactive sessions, investing in affordable, reliable gear helps ensure a professional and polished experience.

Here are a few budget-friendly essentials to enhance your setup:

• 🎥 Clear Video: The Logitech C920 HD Pro Webcam offers sharp video quality, making sure your audience sees you in the best light.

  
  

• 💡 Proper Lighting: A Weilisi 10-inch LED Ring Light eliminates harsh shadows, keeping your face well-lit and enhancing overall video clarity.

  
  

• 🎤 Crystal-Clear Audio: The Fifine USB Microphone delivers professional-grade sound, ensuring that your voice is crisp and free from background noise.

  
  

• 🎧 Seamless Communication: The Sony WH-CH520 Wireless Headphones help reduce echo and feedback, improving audio clarity for both you and your viewers.

  
  

• 📱 Stable Camera Setup: A UBeesize Tripod Stand keeps your camera or phone steady, allowing for hands-free streaming and professional framing.

By optimizing your setup with the right tools, you can enhance viewer engagement, build credibility, and create a more immersive virtual experience—whether you're streaming for fun or growing your brand.

Take Your TikTok Earnings to the Next Level

If you’re ready to start monetizing your TikTok and need a step-by-step guide tailored to Canadian creators, don’t miss the TikTok Monetization Mastery for Canadians program. Now completely free, you’ll gain access to proven strategies to:

• Grow your audience and increase engagement.

• Partner with brands for consistent revenue.

• Turn your TikTok creativity into a reliable income stream.

👉 Get Started

Final Thoughts: Making Money on TikTok in Canada

Making money on TikTok in Canada is a real possibility, but like any endeavor, it requires dedication, creativity, and consistency. Whether you choose to work with brands, engage in affiliate marketing, or sell your own products, the platform offers multiple ways to monetize your presence.

However, success doesn’t happen overnight. To build a sustainable income, you need to focus on growing your audience, engaging with them regularly, and exploring different income streams. The more value you offer, the more likely you are to turn your TikTok account into a thriving business.

Ready to take your TikTok monetization to the next level? CodeMasters can help you optimize your digital presence with custom strategies tailored to your goals. Contact us today to start growing your TikTok brand!

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